How do you make Greater Detroit greater? You invest in its future – its children.

 

That was the idea behind an integrated campaign that we created for the United Way of Southeastern Michigan. Developed to support their early childhood initiative, the campaign depicting successful Detroiters as children, consisted of online and social media, outdoor, print, radio and television.

 

As a result, people  got a glimpse of Detroit’s future and the United Way saw one of their most successful fundraising campaigns in their history.