To raise awareness for our C-MAX Hybrid & Ford's green initiatives we knew we had to quickly become part of daily social conversations. So we did just that.
We created a steady stream of timely, culturally relevant content that entertained while reinforcing the brand’s message.
These posts didn’t just entertain our followers but also created higher engagement rates and activity on our social channels than ever before.
Credits: Sanja Dardagan, Sue Mersch, Heather Miller, Nicole Frank-Greer, Scott Lange, Toby Barlow