To launch the new Explorer, we took it off the beaten path—literally.

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We created a five-part content series following adventurer Jeremy Collins and his family on a
coast-to-coast journey across America’s back roads, designed to showcase a vehicle built for both rugged terrain and real family life.

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Driving in the Explorer wasn’t just part of the story—it enabled it. The vehicle made it possible to disconnect from routine, navigate less-traveled routes, and reconnect as a family along the way.

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The series resonated with modern families and delivered a simple message: the best journeys happen when you can go further together, off the grid and off schedule.