Ford wasn’t on the radar for younger audiences, lacking cultural relevance with this group.

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To change that, we partnered with YouTube with YouTube sensation and adrenaline junkie, Devin SuperTramp to create a branded content series built around one idea: how much adventure you can have on a single tank of gas. The series showcased that a car with great MPG is good, but a car with great MPG and crazy cool features is hell of a lot better.

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From cliff jumps to canyon walks, the series delivered high-energy content that racked up millions of views and introduced Ford to a whole new generation.