Ford set out to reinvent its certified used vehicle program with a new name, identity, and experience. More specifically it needed a campaign that differentiated them from other OEM’s and competitors like Carvana and etc.
 

So we launched Ford Blue Advantage with a campaign built around a simple truth: while
online shopping is convenient, it can come with surprises. That's why some things are still better experienced in person.

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The campaign helped differentiate Ford in a crowded space, strengthening dealer
relationships and driving increased engagement and sales.