Ford wanted to celebrate women’s contributions to automotive innovation in a meaningful way.

 

On International Women's Day 2023, we decided to launch a car missing all the parts created by women -- Men's Only Edition. This fictitious car launch became a celebratory educational campaign that started a global conversation about women inventors in the auto industry.

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The ad changed a century-old narrative about women's roles in automotive industry by driving people to explore more engaging, interactive content across our social channels. It has been recognized at NYF with an award, and was shortlisted at Cannes Lions.