Ford was launching the new C-MAX Hybrid and it was taking on the category's leader head-to-head.

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Inspired by the Italian cartoon La Linea, we created a playful, no-holds-barred campaign proving that a hybrid hadn’t forgotten how to be a car. With a Dr. Seuss–style voiceover and bold, minimalist animation, we brought the car’s personality and performance to life across TV, print, digital, and social. We even created one of a kind Instagram stop-motion animation.

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The result: the fastest-selling hybrid at the time—and a shelf full of industry awards across automotive and advertising.