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BRAND IDENTITY

Creating an identity and a story for a brand is the first step in creating a brand that people will embrace. I’ve been involved in developing, and overseeing the brand stories not only for automotive clients such as Ford but for many other organizations like the Eton Academy, Detroit Dirt & The Arthritis Foundation.

 

These brand identities & brand stories led to award winning campaigns and have been recognized nationally by CA, GDUSA, and The D Show.

Credits: Sanja Dardagan, Sue Mersch, Cristina Lorenzetti

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